Calvin Klein, a name synonymous with high couture fashion and the Swatch Group, the prestigious watch company, merged their creativity to create cK Watch. The minimalist, modern graphic lines of the cK collection such as the cK Dress collection and also the cK Bold collection struck a chord with the public, and thus, the term "watch as a fashion accessory" was born.
The geometric creations have now given way to more fluid, organic, sensual and integrated curves. Calvin Klein Dress XL, Calvin Klein Bold and Calvin Klein Flash, to name but a few, reflect this current desire. The Calvin Klein Watch collection radically revolutionize the fashion segment of the Swiss watch industry worldwide.